It’s extremely common for bloggers to select a popular niche and dig right into it. The good bloggers will find a way to bring out their unique voices and perspectives, but there typically isn’t a lot of real innovation.
But to take a very popular and saturated niche – like personal finance – and carve out your own sub-niche that you can dominate (almost completely), is a completely different story. It also serves as a great lesson that even something like blogging can still be open to innovation.
Today’s interview features James M. Dahle, MD, an emergency physician. As a CPA who has worked with doctors before (as clients), I’ve seen how many people in the medical profession often don’t understand (or don’t care to understand) personal finance, which leaves them open to less-than-noble individuals who can take advantage of them. And that’s why James created his blog – to help other doctors better understand personal finance.
As you’ll read in this interview, James has found a way to really make a name for himself (and his blog) by providing information that generally wasn’t available before (to doctors) – or at least, not with the same depth that James offers. He also explains what types of monetization work well for his blog, and gives some advice on how other bloggers may be able to find similar success.
Enough from me – let’s get to the interview.
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