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Tag Archives: content marketing

What Exactly IS Good Copy Writing? Tania Dakka Tells Us. [TDI099]

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I’ll be the first to admit that I’m pretty lousy when it comes to writing good copy.  At least, I think I am.  So, when I have an opportunity to interview someone who specializes in writing copy – I definitely take it!

Tania Dakka, today’s guest, specializes in bringing a unique (and compelling) voice to web sites, social media profiles, sales letters, and anything else where good copy can play an important role.  In this interview, we discuss how she got into writing copy for a living, how she’s been able to find clients, and most importantly, what are some of the good copy writing tips that she can share with us.

Let’s get to the interview!

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How to Use Offline Relationships to Promote Your Content Online with Marcus Taylor [TDI090]

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When it comes to promoting content online, most people tend to focus on social media, e-mail lists, and other channels for online communication.  It certainly makes sense, and it usually effective (how else are you going to reach thousands of people within a matter of minutes, without spending a lot of money?)

I enjoyed this interview with Marcus Taylor because he reminded me that building connections with people in “real life” (i.e. offline) can be incredibly powerful too.  It’s possible that one offline relationship could cause your content to be shared with over 200,000  people online (this is exactly what happened with Marcus).

In addition to discussing the power of offline relationships, we also discussed his digital marketing agency, why “great” content isn’t always a winning strategy, and why he doesn’t like to “be everywhere” on social media.

Check it out and enjoy!

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How to Write an Epic Blog Post with Jules Taggart from amp&pivot [TDI080]

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Content marketing is probably one of the most-hyped marketing strategies for blogs and businesses today because it’s not only super effective, but cost efficient as well.

My guest today, Jules Taggart from amp&pivot, is an expert in this space.  She believes that building connections are the key to growing a successful business, and one of the best ways to do this is with compelling content. I definitely agree with this, and it’s the foundation that her business was built upon.

In this interview, we not only dig into her story and background a bit, but we discuss writing epic content (the type of content that compels people to actually take action) and how to get that content in front of people. After all, it’s nice to write great content…but if there’s no one there to read it and share it, who cares?

Enjoy the interview.

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