Building one website and turning it into a success can be a pretty daunting task, but doing it with an entire network is considerably more challenging. Because it’s often more work than one person can handle, a lot of time and effort is spent finding and coordinating the right people who are responsible for each piece of the network.
That’s the challenge that today’s guest, Teresa Mears, regularly encounters as the executive editor of Living on the Cheap, a network of local “On the Cheap” sites that focuses on deals, personal finance tips, and other information specific to each city/local market. It’s a great concept that I’m sure took a lot of work to execute.
Teresa talks more about the challenges that she faces in her role, but also touches upon the success of the network, how they’ve built a massive social media presence, and the importance of local (face-to-face) networking.