Everyone raves about “quality” content these days. The days of brief, uninformative content ranking in Google with shady SEO tactics is largely a thing of the past (although some people still get by with it). The big question is: if everyone is focused on quality content, what ultimately stands out? How do you truly differentiate yourself and create something that people want to share and link back to?
Roundup posts are one of the more popular tactics these days, and they’re something that Richard Marriott (the guest of today’s interview) specializes in. There are a lot of ways you can do roundup posts, but the basic reason that they work is because you are drawing upon the knowledge and commentary of several different people. And by featuring them in your post, you increase the likelihood that they will share the post with their audiences. Pretty simple, and pretty common today.
Richard Marriot believes he’s found the secret for getting these types of posts to go viral. He shares that “secret” in this interview, along with his story about how he created his site Clambr, and talks about his journey in getting to where he’s at today.
Check it out!