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Tag Archives: social media

Why Shameless Promotion of Your Content Can Actually Be a Good Thing with Karol K [TDI104]

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It’s been pointed out in several past interviews, but it’s always worth mentioning again: It doesn’t matter if you have a great product, or great content, if no one knows about it.  The key to success usually has something to do with your marketing and promotion strategy.

I found today’s guest, Karol K, to be really interesting because he seems to have “figured it out.”  As a blogger, freelance writer, and now WordPress plugin creator, he understands the value of promoting your product and content the right way.  And he did it all despite a language barrier (English is not his native language).

In this interview, Karol shares with us his story about how he got started as a freelance writer, talks about his awesome social share plugin (that is especially helpful for new bloggers), and discusses his primary method for promoting his content.  I’ll give you a hint: It’s very simple, yet most people never focus much on it.

Enjoy, and be sure to leave a comment when you’re done!

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How to Build a Social Media Following the Right Way (and Boost Your Business) with Zeb Welborn [TDI097]

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I love stories like these.  Someone sets out to do one job, and eventually finds themselves creating an entirely new and unexpected business.  It happens more often than you might think.

Zeb Welborn, a former teacher, found his way into an internet marketing and social media business by accident, when he realized how these marketing strategies worked so well for his tutoring business.  In addition to his tutoring business, he now runs a successful internet marketing company, helping businesses (and has a special niche with golf courses) boost their online presence.

In this interview, Zeb tells us about his whole story and goes into a lot of great social media advice, including: being everywhere vs. focusing on 1-2 social media platforms, the most effective ways to build a following, and what he thinks might be the “next big thing” in the social media world.

Definitely check this one out if you’ve been struggling to grasp social media with your blog or business.

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How to Use Offline Relationships to Promote Your Content Online with Marcus Taylor [TDI090]

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When it comes to promoting content online, most people tend to focus on social media, e-mail lists, and other channels for online communication.  It certainly makes sense, and it usually effective (how else are you going to reach thousands of people within a matter of minutes, without spending a lot of money?)

I enjoyed this interview with Marcus Taylor because he reminded me that building connections with people in “real life” (i.e. offline) can be incredibly powerful too.  It’s possible that one offline relationship could cause your content to be shared with over 200,000  people online (this is exactly what happened with Marcus).

In addition to discussing the power of offline relationships, we also discussed his digital marketing agency, why “great” content isn’t always a winning strategy, and why he doesn’t like to “be everywhere” on social media.

Check it out and enjoy!

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Building and Growing a Massive Blog Network with Teresa Mears from Living on the Cheap [TDI072]

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Building one website and turning it into a success can be a pretty daunting task, but doing it with an entire network is considerably more challenging.  Because it’s often more work than one person can handle, a lot of time and effort is spent finding and coordinating the right people who are responsible for each piece of the network.

That’s the challenge that today’s guest, Teresa Mears, regularly encounters as the executive editor of Living on the Cheap, a network of local “On the Cheap” sites that focuses on deals, personal finance tips, and other information specific to each city/local market.  It’s a great concept that I’m sure took a lot of work to execute.

Teresa talks more about the challenges that she faces in her role, but also touches upon the success of the network, how they’ve built a massive social media presence, and the importance of local (face-to-face) networking.

Enjoy!

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How a Fraud Investigator Uses Her Skills to Help Online Businesses with Jo Davies [TDI059]

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While many internet businesses are born by accident or experimentation, I always like to hear about people who take skills from a “real” job and apply it online.  Jolene Davies did just that.

Having worked in the Justice System for nearly 15 years (most recently as a Fraud Investigator), Jo is naturally good with research and analysis.  As you might imagine, this is a pretty valuable skill for blogs and online businesses (researching competition, etc.).

In this interview, we discuss Jo’s background and some of her successes, the power of online communities, and then go into social media (and the not-so-often discussed Google+).

Enjoy!

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