Writing compelling content is never about you. It’s about what your customers feel. Copywriter Tania Dakka explains why in this interview.
When it comes to promoting content online, most people tend to focus on social media, e-mail lists, and other channels for online communication. It certainly makes sense, and it usually effective (how else are you going to reach thousands of people within a matter of minutes, without spending a lot of money?) I enjoyed this […]
Content marketing is probably one of the most-hyped marketing strategies for blogs and businesses today because it’s not only super effective, but cost efficient as well. My guest today, Jules Taggart from amp&pivot, is an expert in this space. She believes that building connections are the key to growing a successful business, and one of […]
Today’s interview features Eugene Farber, content marketing specialist who blogs at Content Strategy Hub, among other web properties that he owns or contributes to. Eugene used to be an accountant, but when he realized he had a passion for marketing and an entrepreneurial spirit, he took the leap into his own business. I’ll let Eugene […]