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content marketing

What Exactly Is Good Copywriting? (Hint: It’s Not About You.)

By Eric Gati 4 Comments

Writing compelling content is never about you. It’s about what your customers feel. Copywriter Tania Dakka explains why in this interview.

Filed Under: Interviews Tagged With: content marketing, copywriting

How to Use Offline Relationships to Promote Your Content Online

By Eric Gati Leave a Comment

When it comes to promoting content online, most people tend to focus on social media, e-mail lists, and other channels for online communication.  It certainly makes sense, and it usually effective (how else are you going to reach thousands of people within a matter of minutes, without spending a lot of money?) I enjoyed this […]

Filed Under: Interviews Tagged With: content marketing, social media

How to Write an Epic Blog Post

By Eric Gati 6 Comments

Content marketing is probably one of the most-hyped marketing strategies for blogs and businesses today because it’s not only super effective, but cost efficient as well. My guest today, Jules Taggart from amp&pivot, is an expert in this space.  She believes that building connections are the key to growing a successful business, and one of […]

Filed Under: Interviews Tagged With: content marketing

Learning to Master Content Strategy with Eugene Farber [TDI007]

By Eric Gati 4 Comments

Today’s interview features Eugene Farber, content marketing specialist who blogs at Content Strategy Hub, among other web properties that he owns or contributes to. Eugene used to be an accountant, but when he realized he had a passion for marketing and an entrepreneurial spirit, he took the leap into his own business. I’ll let Eugene […]

Filed Under: Interviews Tagged With: blogging, content marketing

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