SEO is a tricky game, because the rules can (and do) change unexpectedly. And even when they do change, you still don’t necessarily know how they changed or why they changed.
Some things never seem to change, however. That’s one of the things I focused on in today’s interview with guest and professional SEO, Venchito Tampon. In addition to some general SEO tactics that may be around for a long time, we briefly touched on local SEO tactics (i.e. SEO tactics for local businesses’ websites, such as one for a local electrician or beauty salon).
Venchito operates his own SEO and digital marketing agency in the Philippines, and he’s had a good amount of success in a relatively short period of time. He may only have a couple years worth of experience in the SEO game, but he has a good head on his shoulders, and I know he has the skills to provide some real value to his clients.
Keep reading, and learn more about Venchito’s SEO experience.
Venchito, I’m really interested in learning some more about your experience in the SEO industry and your SEO-focused blog, Digital Philippines. Tell us a bit about your background and business. How did you get started in the SEO industry, and what types of experience have you had so far? What does your business primarily focus on, and who are your target clients?
I started in the SEO industry back in late 2012. At that time, there were a lot of SEO bloggers who freely provided tips/lessons about SEO and content marketing. I was so amazed back then at things like websites being able to rank on search results for different keywords and the process that search engines use to rank different websites on SERPs.
Curiosity allowed me to start my SEO career. I was not serious at all when I started working with my international clients but it gave me an interest to continue learning and learning new SEO stuff along the way.
And in April 2013, I started my blog to test things that I learned from different SEO blogs, link building training resources, and free internet marketing courses. And over time, I was able to build a readership and social following which gave me an opportunity to penetrate the international market for SEO and digital marketing services.
These days, I focus myself on becoming one of the best SEO in the Philippines by helping my local clients earn search traffic for their websites and generate leads and sales online.
What do you consider to be your greatest success (or successes) so far with your online business? .
I can’t share any information of my reports with my clients since we’re on an NDA (Non-Disclosure Agreement) type of projects. However, I can share a few successful posts on my blog. One would be my group interview with top link building experts about their most actionable link building tips.
As of now, that post acquired 4,400+ visits (combined referral and search traffic). Right now I’m also designing an eBook that I will publish on my blog, which I think will be one of my best content assets this year.
I think success for a blog doesn’t only depend on the number of visits you reach for a certain piece of content or page, or the number of readers who subscribed to your website in a specific period of time, but rather it depends on how you are able to achieve your goals (short term and long term) using your blog as a stepping stone or tool.
There’s no doubt that SEO experts are in high demand, but at the same time, there seem to be many SEO experts in the field (and many who claim to be experts). What have been your primary strategies for building your client base? How do you stand out among the many others who do link building, content marketing, etc. for clients?
Other SEO practitioners only create websites just for the sake of earning money through their SEO services or through selling affiliate SEO products/tools.
But for me, I do it differently. I started my blog with the aim of simply sharing what I learned for the entire week and what I know my audience would love to read and share with.
I received inquiries from clients who are looking for SEO services because of the blog posts that I regularly publish and distribute both for my blog and for other SEO sites (guest posts). Because they see my expertise in SEO, particularly in link building, I am able to gain their trust and lead them to partner with me to help them with their SEO/content marketing projects.
The SEO landscape seems to have changed significantly from what it was a few years ago. From your experience, what are a couple of strategies that seem to be really effective today for helping a site rank well on Google?
Here are the backlinking strategies that I think will still be effective in the coming years/decade:
On site optimization. This can be done by creating a good site architecture, matching target keywords with the site’s internal pages, installing useful plugins to integrate social accounts, schemas, markups and other elements on your blog that will not only help the website rank on search results but will build a solid branding for the website.
Design and user experience. First impression lasts. And design can help visitors pass through another customer journey since they are able to catch their interests through well-designed pages/posts. Whereas user experience is about catering to the needs of a specific group or audience to help them take specific actions for your brand (and your benefit).
Creating content that gets searched. Using keywords that are relevant and can help the site reach its target goals is one thing that must be considered when creating a page/post on the blog/site. Targeting the right personas should always be part of the content creation process of the brand to be able to maximize the budget and time spent for every content piece that will be published.
High quality and targeted link building. Following Google search guidelines is something that must be a consideration when link building. This is one of the most important issues when looking at the quality of links that will be acquired for a website. Targeted link building means that only relevant pages/websites should be your prospects for link building.
Local SEO is something I very rarely discuss, and I don’t think I’ve ever brought it up in any of my interviews with other SEO professionals. When it comes to helping local businesses with their SEO, how do the strategies differ from ranking a “regular” website (i.e. one that is not location-specific)? What are some of your favorite local SEO strategies?
The above techniques will also work for local websites but I want to add some strategies that I think help the site perform better on SERPs. Here are a few of them:
Getting citations for the business. Reviews/citations from customers whom you have rendered your services to can help your website not only on your search performance but also for establishing a good reputation in your industry. (Citations are similar to backlinks – they are essentially places on the web where your business is mentioned or listed.)
Creating a Google+ page, local business page and verifying them through phone or postcard. This must be one of the top priorities in a local SEO strategy given that it helps the site rank on search engines for localized keywords.
Looking generally at building a business online: If you had to take your best advice or inspirational thought and put it into one sentence or phrase, what would that be?
Understanding your purpose and vision in life is the primary step to a successful career. [Click here to tweet this]
What are your favorite online resources related to SEO and link building?
Here are a few tools that I always use in a regular basis:
- Google search (for link prospecting and research)
- Mozbar (checking the page’s authority and domain authority)
- Cognitive SEO (link audit and link analysis)
- Gmail (link building outreach, content promotion)
- Inbound.org and Moz (daily updates of the best SEO articles/news)
Finally, where can people find you online?
You can also connect with me using the following web places:
Thanks for your time today, Venchito!
What do you think about Venchito’s story and his SEO business? Leave a comment below!
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